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Psicología de la Mujer con Respecto al Dinero

The Psychology of Women and Money

By Anna Haug

As more women seek financial advice, financial planners are realizing the sexes require very different approaches: Women want advice that fits their style and needs, and they want it in plain English (Baltimore Sun, Nov. 19 2011). Women face unique challenges: typically lower wages, time out of the workforce to raise children or care for older relatives, lower participation rates in pension plans, and longer life expectancy. As a result, many women experience a savings shortfall.

According to the 12th Annual Transamerica Retirement Survey released this year, only 8% of women are fully confident they can retire in a comfortable position. This is mainly due to a lack of information. In the same survey 78% of women admitted they do not know as much as they should about retirement investing. 40% of women have $50.000 or less in combined retirement savings. However, nearly 1.800 of working women polled estimate that they would need an average of $500.000 for a secure retirement.

The survey reveals that women want information and advice so they can make their own decisions about saving and investing for retirement. While less than 10% of women are not confident in their ability to retire comfortably, they know-and have voiced-what they need to improve their chances of financial security (finance.yahoo.com, Jan. 10).

So how do men and women differ in how they prefer to receive financial advice? Many financial professionals have made these observations, which, of course, are generalizations:

  • Men are comfortable with financial jargon. Women prefer plain English.
  • Men tend to make quick decisions. Women take more time and gather more information before acting.
  • Men like charts and beating benchmarks. Women want to know what those numbers mean for them. Can they retire early? Remodel the kitchen or bedroom?
  • Men tend to be more comfortable calling someone they met once or twice to ask for business advice. Women won't call unless there is a deeper connection, and they prefer to learn in a group and discuss their views on money.

Because of these style differences, women should be very selective in who they choose as a financial advisor. Find a financial planner who listens, shows empathy, and explains financial matters in clear terms. Demand that your planner help you find creative solutions to your financial problems. If you're not satisfied in the initial interview, find someone else. We believe that your credit union can be a great choice for financial advice that is tailored to your style and needs.

Published 4-02-2012.

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